Responsible Lending

Borrow with your eyes open.Lend with care.

Responsible Gaming taught an industry to show the odds, set limits and know when to stop. Credit deserves the same discipline, because a loan is a promise about your future income.

What gaming got right, applied to credit

Responsible Gaming rests on a simple idea: the operator and the player share the duty to keep play safe. Responsible Lending puts the same shared duty on lenders and borrowers.

In Responsible GamingIn Responsible LendingWhat it means in practice
Know the odds before you playKnow the true costRead the Key Fact Statement. Compare the all-in annual cost, including processing fees, insurance and penalties, not just the headline rate.
Set a deposit limitSet a borrowing limitDecide in advance how much of your monthly income can go to repayments, and don't borrow past it, however easy approval feels.
Reality checks during playRegular repayment check-insReview every loan, card and app each month. Lenders send clear statements and early alerts before a missed payment becomes a default.
Don't chase lossesDon't borrow to repayTaking a new loan to pay an old one is the first step of a debt spiral. Stop and ask for restructuring instead.
Cooling-off periodRight to change your mindUse the look-up or cooling-off window that regulated digital loans offer to exit without penalty if the terms don't suit you.
Self-exclusionPause and restructureWhen income drops, talk to your lender early. Moratoriums, longer tenures and one-time settlements exist for exactly this.
Protect vulnerable playersProtect vulnerable borrowersLenders check affordability and existing debt, avoid pushing credit on people already stretched, and explain terms in the borrower's language.
Fair play and audited operatorsFair recoveryCollections follow the law: no threats, no shaming, no calls to family or employers, and contact only at reasonable hours.

The 5 Cs of lending

Lenders have used these five tests for generations to decide whether credit is safe to give. A responsible borrower can use the same five tests to decide whether credit is safe to take.

CharacterYour track record of keeping promises

What the lender looks at

Credit history and score, repayment behaviour on past loans, stability of work and residence, and honesty in the application.

Ask yourself

Have I repaid every loan I've taken, on time? Am I telling the lender the full picture of what I already owe?

CapacityYour ability to repay from income

What the lender looks at

Steady income, existing EMIs and the share of take-home pay already committed to debt, often called the debt-to-income or FOIR ratio.

Ask yourself

After this EMI, can I still cover rent, food, school fees and an emergency without borrowing again?

CapitalWhat you've put in yourself

What the lender looks at

Savings, down payment, own contribution to a business or property, and net worth that can absorb a shock.

Ask yourself

Do I have some of my own money in this? If things go wrong, do I have a cushion that isn't another loan?

CollateralWhat secures the loan

What the lender looks at

Property, gold, deposits or other assets pledged, their realistic value, and clear legal title.

Ask yourself

Am I ready to lose what I'm pledging? Do I understand exactly when and how the lender can take it?

ConditionsThe purpose, terms and wider economy

What the lender looks at

What the money is for, the loan amount and tenure, interest rate type, and the outlook for the borrower's industry and the economy.

Ask yourself

Is this loan for something that lasts longer than the repayments? What happens to my EMI if rates rise or my income falls?

Your reality check

Gaming platforms pause play to show time and money spent. Do the same with your borrowing. Nothing you type here leaves this page.

After tax, for you or your household
All EMIs, card minimums, app loans and informal loans together
Leave as 0 to check where you stand today
28%
of your income goes to repayments
ComfortableYour repayments leave room for essentials and savings. Keep it here.

These bands are an educational guide, not a credit decision. For reference, India's microfinance rules cap a low-income household's total loan repayments at half of monthly household income. Lenders apply their own limits.

The Responsible Lending charter

Safe credit needs both sides of the table. These are the commitments we ask of each.

Lenders commit to

  • Plain disclosureThe full annual cost, every fee and every penalty, shown before signing, in the borrower's language.
  • Affordability firstLend on the ability to repay from income, not on the value of what can be seized.
  • No pressure sellingNo pre-approved offers pushed on people already stretched, and no bundled products forced in.
  • Early helpReach out at the first missed payment with options, not threats.
  • Dignified recoveryTrained, accountable collection agents, reasonable calling hours and zero harassment of family or employers.
  • Data respectBorrower data collected only with consent and used only for the loan.

Borrowers commit to

  • Read before signingUnderstand the Key Fact Statement, the repayment schedule and what happens if a payment is missed.
  • Borrow for a purposeMatch the loan to something that outlasts its repayments.
  • Disclose honestlyTell the lender about every existing loan, including informal ones.
  • Keep a limitSet a ceiling on monthly repayments and hold to it.
  • Speak up earlyContact the lender as soon as repayment looks hard, before the account slips.
  • Check the lenderBorrow only from regulated entities and verify unknown apps before sharing documents.

Signs your borrowing needs attention

Responsible Gaming lists the warning signs of problem play. Debt has its own. If two or more of these sound familiar, it's time to pause and get advice.

  • You've taken a new loan to pay an existing EMI.
  • You have loans on several apps and lose track of due dates.
  • You pay only the minimum on credit cards, month after month.
  • You're cutting food, medicine or school fees to make repayments.
  • You hide loans from your spouse or family.
  • You feel anxious every time your phone rings.
  • You don't know the total amount you owe today.
  • You've pledged gold or property to cover day-to-day spending.

Where to get help

Asking for help early is the responsible step, for borrowers and for lenders.

Talk to your lender

Ask in writing for restructuring, a longer tenure or a settlement. Every regulated lender has a grievance officer whose details must be published.

Complain to the RBI Ombudsman

If your lender doesn't resolve a complaint within 30 days, file it free of charge with the RBI Integrated Ombudsman at cms.rbi.org.in.

Check before you borrow

Verify that a lender is regulated and report unauthorised lending or deposit schemes on the RBI's Sachet portal.

Credit should build a household's future, never borrow against its peace of mind.

Responsible Lending is an advocacy initiative. It does not offer loans or financial advice.